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Docs / Getting started / Advanced onboarding

WhatsApp business verification

Prepare and verify your Meta Business account so your business can scale messaging on WhatsApp with fewer limitations.

What Is Business Verification?

Please note that Business Verification is a process managed and decided 100% by Meta. We don’t have any influence over their decision making, or any way to influence the outcome or control anything on Meta’s platform.

Business Verification is Meta’s process for confirming that your company is a legitimate organization.

Once your business is verified, your WhatsApp Business account can unlock higher messaging limits and additional business features.

Without verification, your account may have restrictions such as:

  • Limited daily messaging capacity

  • Fewer phone numbers allowed on the account

  • Reduced access to advanced WhatsApp Business features


Why Verification Matters

After your business is verified and your display name is approved by Meta, you may be able to:

  • Increase messaging limits over time

  • Respond to unlimited inbound customer conversations

  • Apply for an Official Business Account (blue checkmark)

  • Add more phone numbers to your WhatsApp Business account

  • Show your business name in chats instead of just a phone number

Meta may gradually increase your messaging capacity based on account quality and usage history.


What You’ll Need Before Starting

Prepare the following information and documents:

Business Information

  • Legal business name

  • Business address

  • Business phone number

  • Official website

Supporting Documents

Examples may include:

  • Business registration certificate

  • Tax registration document

  • Business license

Website Requirements

Your website should clearly display:

  • Company name

  • Address

  • Contact details

The information on your website should match your legal business documents.

Email Address (Recommended)

If Meta asks for email verification:

  • Use an email address connected to your company domain
    Example: [email protected]

  • The domain should match your website


How To Start Business Verification

Step 1 — Log Into Meta Business Manager

Go to Meta Business Manager and open the Security Center.

Step 2 — Start Verification

Select Start Verification and follow the prompts.

Step 3 — Submit Business Information

Enter your business details exactly as they appear on your legal documents.

Step 4 — Upload Documents

Upload the requested verification documents.

Step 5 — Confirm Ownership

Meta may ask you to confirm ownership through:

  • Email verification

  • Phone verification

  • Website/domain verification

Step 6 — Wait for Review

Meta reviews most applications within a few business days, though some reviews can take longer.


Messaging Limits Explained

Before verification, WhatsApp may limit your business to a smaller number of customer conversations per day.

Once verified, your account may gradually increase through higher messaging tiers based on:

  • Account quality

  • Customer engagement

  • Policy compliance


Display Name Review

Each WhatsApp phone number has a display name.

Your display name should:

  • Match your business or brand

  • Be consistent with your website and documents

  • Follow Meta’s naming guidelines

Meta reviews all display names before approval.


Common Reasons Verification Fails

Verification may be delayed or rejected if:

  • Business details do not match across documents

  • Your website is incomplete or inactive

  • The business email domain does not match your website

  • Documents are blurry or outdated

  • Your business category is restricted by Meta


Frequently Asked Questions

Is business verification the same as the blue checkmark?

No.

Business Verification confirms your business identity.

The blue checkmark (Official Business Account status) is a separate approval process managed by Meta.


How long does verification take?

Many businesses receive a decision within a few business days, but some reviews may take longer depending on Meta’s review process.


Can I use multiple phone numbers?

Yes, but unverified accounts may have lower limits on how many numbers can be added.


Need Help?

We can help guide you through the WhatsApp Business setup and verification process. Just get in touch with us or submit a support ticket.

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